LEDVANCE positions itself as a premium provider of smart lighting solutions for the home—specifically for TV, music, and lighting experiences—in the mid-price segment.

To achieve this, the brand builds awareness in a highly competitive environment through communication in which application and image go hand in hand.

To this end, Nur Baute produced a 120-second video and 25 product and application images to serve as the foundation for the brand’s communications.

This modular communications toolkit subsequently served as the basis for distribution across target-group-specific social media formats.

Nur Baute developed the concept, handled the shoot and post-production, and produced all derivative formats.