LEDVANCE is positioning itself as a high-quality provider of smart lighting solutions in the home sector for TV, music and lighting experiences in the mid-price segment.

To achieve this, the brand creates awareness in a highly competitive environment with communication in which application and image (must) go hand in hand.

For this purpose, Nur Baute produced a 120-second video and 25 product and application images as a communicative basis.

This communicative construction kit subsequently served as the basis for the playout in target group-specific social media formats.

Nur Baute developed the concept, carried out the shoot and post-production and realized all derived formats.