The Starting Point
We began with the goal of creating a clear vision among more than 1,000 people involved regarding the objectives and status of an international product development process through an internal communication campaign. An initial stakeholder survey revealed early on that the information needs and preferences of the target audience varied significantly. As a result, we quickly adjusted our approach and the intended deliverable.
How Infineon Built a Project Information Platform with Nur Baute
Instead of a campaign, Nur Baute developed an interface that allowed users to view the current status at the overall level and for each subproject.
The key information included:
Nur Baute developed a unique look and feel for the project to enhance brand recognition and foster a sense of identification with the project. For the programming, we created an environment where we could safely develop the interfaces until, in the final stages, the project was integrated into Infineon’s internal infrastructure.
The communication formats we were able to support
As a result, three formats were developed to address the communication channels and information needs of various target groups within the project.
Marius Müller, Senior Project Director & Project Manager for Microcontroller Development, on the collaboration
“Nur Baute played a key role in driving our internal project communication forward, from stakeholder analysis through to implementation. The collaborative partnership, flexible response to new requirements, and rapid implementation contributed significantly to the project’s success. Many thanks to the entire team.”
