Good storytelling has enormous viral potential. It creates solidarity, transparency and strengthens the emotional bond with customers. It is clear that it is much easier to identify with a brand if you know its story and want to share it with others.

To present the new design lighting portfolio of our customer LEDVANCE, we let the designer himself have his say. The resulting documercial is emotional, personal and leaves a lasting impression through Mads Ingvorsen, whom we visited in Copenhagen.

We learn about the role that LEDVANCE products play for him and his profession, with a focus on sustainable design and the use of environmentally friendly materials.