Wie entsteht ein Nachhaltigkeitsbericht mit Nur Baute?

Einblick in unseren Umsetzungsprozess am Beispiel von LEDVANCE und SARIA

Nach der Wesentlichkeitsanalyse stellt sich oft die Frage: Wie geht es jetzt eigentlich weiter? Was braucht es, damit aus Inhalten, Zahlen und Tabellen ein fertiger Bericht wird, der nicht nur den regulatorischen Anforderungen entspricht, sondern auch visuell überzeugt und gut lesbar ist?

Besonders Unternehmen, die sich im Rahmen der Corporate Responsibility Reporting Directive (CSRD) beziehungsweise der European Sustainability Reporting Standards (ESRS) auf eine umfassende Berichterstattung eingestellt hatten, aber jetzt durch die Omnibus-Initiative der EU auf der Suche nach einer passendenden Umsetzung ihrer Inhalte außerhalb des Lageberichts sind, gewinnt der gestaltete Nachhaltigkeitsbericht als deutlich zielgruppenorientierteres Format (neben vielen weiteren Möglichkeiten) wieder an Bedeutung

In diesem Whitepaper geben wir einen Einblick in unsere gestalterische und textliche Arbeit anhand von zwei Projekten, die wir in diesem Jahr begleiten durften. Für LEDVANCE und SARIA entstanden zwei sehr unterschiedliche Berichtsformate, die aufzeigen, welche Überlegungen, Abstimmungen und gestalterischen Entscheidungen auf dem Weg zur fertigen Publikation eine Rolle spielen.

Wir möchten veranschaulichen, welche konkreten Schritte zwischen Rohtext und veröffentlichungsreifem Bericht liegen und welche gestalterischen, sprachlichen und konzeptionellen Leistungen dabei gefragt sind. Ein Blick hinter die Kulissen, der zeigt, wie ein Nachhaltigkeitsbericht zum klaren, glaubwürdigen und nutzbaren Kommunikationsmittel wird.

LEDVANCE

For its Sustainability Report 2024, LEDVANCE wanted support with the design and linguistic implementation.

Nur Baute developed a suitable design concept based on the existing CI and in the interests of clear recognizability from the previous year. The content provided by LEDVANCE – including an update of the chapter texts and GRI index, which were co-developed with Nur Baute over the previous two years, key figures, the auditor’s report and desired graphic elements – is integrated into the layout as usual.

Nur Baute provides textual support by refining the language and target group orientation of the basic text provided. The foreword is produced in co-creation with the communications and sustainability departments as well as the management.

After the final English version, Nur Baute takes over the translation into German, including layout adaptation and approval process.

SARIA

SARIA commissioned us to develop a template for a formulated GRI report – elegantly designed, clearly laid out and structured in such a way that the internal team can implement future updates themselves.

The aim was to create a user-friendly design and structure template in InDesign that would serve as a basis for long-term use. This includes a clear layout, flexible modules for tables, graphics and images as well as infographics on selected topics. In addition, some graphic elements and icons were newly created.

A report is more than just a text document: it is a joint creative process.

Our customers usually need one or two fixed contact persons who can coordinate decisions and occasionally stand in for them. We also work with two project managers to ensure constant availability.

The times given are based on experience and may vary slightly in each reporting process. Some of the steps can also take place simultaneously in time-critical projects.

1-2 weeks

Clarify goals, view material, get started

To get started, we sit down with you and define the framework together:
What is your goal? What content already exists? Who provides what?
The end result is a clear roadmap – structured, realistic and feasible.

4 weeks

Check content, add to it and make it understandable

Have you already finalized your texts? Great.
If not, we will analyze the existing content together: What can be adopted, what should be revised and where are important passages still missing?
We are also happy to support you with the complete text creation – for example, if you are writing your first sustainability report, with or without a tool.
We always keep an eye on current regulations (e.g. CSRD, VSME, GRI) and advise you on which textual adjustments are necessary so that your report is convincing in terms of content and form.

3-6 weeks

Figures that are correct and understandable

Regardless of whether you collect your KPIs yourself or need support, we will check together whether everything is complete, consistent and comprehensible.
Are important KPIs missing? Are there any ambiguities or contradictions between the text and the figures?
We advise you on the selection of relevant key figures, check their informative value and ensure that they are presented consistently in the context of the relevant standards such as GRI, VSME or CSRD.

3 weeks

Design with recognition value - or completely new

We develop the design based on your CI or as part of a new look and feel: layout, typography, color scheme, icons, imagery – everything fits together harmoniously.
The result is a visual concept that not only looks good, but also works. We are happy to think beyond the primary format and create a design that is also suitable for social media or can be addressed to different target groups in a short version.

3 weeks

Bringing text into the design, designing pages

We place the coordinated content directly into the layout. We pay attention to reading flow, clear structure and a good balance between text, graphics and white space. Images, graphics and icons are integrated and new text passages are inserted neatly so that every page is coherent.

2 weeks

Together towards the final version

You give feedback and we make adjustments. Whether text, design or structure: in usually two to three loops, we work together to bring the report into its final form.
Always transparent, pragmatic and at eye level.

1 week

Ready for publication

After final approval and, if necessary, external review, we export your report as an interactive PDF with clickable links and a table of contents. We can integrate existing test reports directly into the layout or add them as attachments.

1-2 weeks

Clarify goals, view material, get started

To get started, we sit down with you and define the framework together:
What is your goal? What content already exists? Who provides what?
The end result is a clear roadmap – structured, realistic and feasible.

4 weeks

Check content, add to it and make it understandable

Have you already finalized your texts? Great.
If not, we will analyze the existing content together: What can be adopted, what should be revised and where are important passages still missing?
We are also happy to support you with the complete text creation – for example, if you are writing your first sustainability report, with or without a tool.
We always keep an eye on current regulations (e.g. CSRD, VSME, GRI) and advise you on which textual adjustments are necessary so that your report is convincing in terms of content and form.

3-6 weeks

Figures that are correct and understandable

Regardless of whether you collect your KPIs yourself or need support, we will check together whether everything is complete, consistent and comprehensible.
Are important KPIs missing? Are there any ambiguities or contradictions between the text and the figures?
We advise you on the selection of relevant key figures, check their informative value and ensure that they are presented consistently in the context of the relevant standards such as GRI, VSME or CSRD.

3 weeks

Design with recognition value - or completely new

We develop the design on the basis of your CI or as part of a new look and feel: layout, typography, color scheme, icons, imagery – everything fits together harmoniously.
The result is a visual concept that not only looks good, but also works. We are happy to think beyond the primary format and create a design that is also suitable for social media or can be directed at different target groups in a short version.

3 weeks

Bringing text into the design, designing pages

We place the coordinated content directly into the layout. We pay attention to reading flow, clear structure and a good balance between text, graphics and white space. Images, graphics and icons are integrated and new text passages are inserted neatly so that every page is coherent.

2 weeks

Together towards the final version

You give feedback and we make adjustments. Whether text, design or structure: in usually two to three loops, we work together to bring the report into its final form.
Always transparent, pragmatic and at eye level.

1 week

Ready for publication

After final approval and, if necessary, external review, we export your report as an interactive PDF with clickable links and a table of contents. We can integrate existing test reports directly into the layout or add them as attachments.

Here you can see excerpts from the reports we have compiled. You can also find more on the project pages of LEDVANCE and SARIA.

Interested in getting to know us? We look forward to every non-binding conversation!

Kommunikation

Nachhaltigkeit

Alles Andere

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©Nur Baute Berlin GmbH, 2025 |
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Kommunikation

Nachhaltigkeit

Alles Andere

Linkedin Instagram Envelope

©Nur Baute Berlin GmbH, 2025 |Alle Rechte vorbehalten

Linkedin Instagram Envelope

©Nur Baute Berlin GmbH, 2025 |
Alle Rechte vorbehalten

Communication

Sustainability

Everything else

Linkedin Instagram Envelope

©Nur Baute Berlin GmbH, 2025 |
All rights reserved

Communication

Sustainability

Everything else

Linkedin Instagram Envelope

©Nur Baute Berlin GmbH, 2025 |All rights reserved

Linkedin Instagram Envelope

©Nur Baute Berlin GmbH, 2025 |
All rights reserved