About the Client and the Campaign Framework
LEDVANCE is an international company specializing in lighting products and connected lighting applications, with a mix of direct B2C and B2B sales. One of the key wholesalers in this setup is Rexel, for which a campaign was developed in collaboration with Nur Baute.
How Nur Baute Reaches Its Target Audience with AI
The campaign targeted installers who purchase LEDVANCE products from Rexel for their customers’ projects. Nur Baute developed several key visuals for the campaign that immediately catch the target audience’s eye and, with a touch of whimsy, evoke an “action hero” vibe. The campaign was launched for the first time—and ultimately with great success—using a combination of artificial intelligence (AI) and conventional tools.
The areas in which we were able to provide support
“With Nur Baute, we had a dependable, innovative, and creative partner by our side for this AI-powered campaign. The project team impressed us with their structured, punctual, and reliable approach, which ensured the project ran smoothly. The collaboration was always very pleasant across all areas. Thank you very much!”
JUDITH JONES
SALES AND MARKETING MANAGER AT LEDVANCE
The key visuals were used in the online catalog, in print media, and in digital media, meeting all the various format requirements. Thanks to the diversity of the people depicted, the assets could be tailored to the cultural context of each country.
