Smart light has become a core business for LEDVANCE. The right light for every situation, smart-controlled lamps and luminaires, with or without speakers and controllable via the LEDVANCE app is the message.

Nur Baute has designed and produced four themed videos and four product videos for the SMART+ segment, which form the communicative basis for the overall SMART+ campaign.

For the following online campaign, we implemented and played out all visuals, web and social media items.