{"id":13267,"date":"2024-03-27T16:05:06","date_gmt":"2024-03-27T16:05:06","guid":{"rendered":"https:\/\/nurbaute.de\/?post_type=trend&#038;p=13267"},"modified":"2026-02-10T15:09:30","modified_gmt":"2026-02-10T15:09:30","slug":"entwirrung-des-gruenen-dschungels-ein-blick-auf-die-neue-green-claims-directive","status":"publish","type":"trend","link":"https:\/\/nurbaute.de\/en\/trend\/entwirrung-des-gruenen-dschungels-ein-blick-auf-die-neue-green-claims-directive\/","title":{"rendered":"Entwirrung des gr\u00fcnen Dschungels?"},"excerpt":{"rendered":"<p>In einer Zeit, in der der Klimawandel immer pr\u00e4senter wird und VerbraucherInnen zunehmend umweltbewusster werden, gewinnen gr\u00fcne Werbeaussagen (Green Claims) f\u00fcr Unternehmen immer mehr an Bedeutung. Doch wie k\u00f6nnen wir sicher sein, dass Aussagen wie \u201cklimafreundliche Jeans\u201d oder \u201cVerpackung aus Meeresplastik\u201d wirklich der Wahrheit entsprechen?<\/p>\n","protected":false},"featured_media":24020,"parent":0,"template":"","class_list":["post-13267","trend","type-trend","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nurbaute.de\/en\/wp-json\/wp\/v2\/trend\/13267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nurbaute.de\/en\/wp-json\/wp\/v2\/trend"}],"about":[{"href":"https:\/\/nurbaute.de\/en\/wp-json\/wp\/v2\/types\/trend"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nurbaute.de\/en\/wp-json\/wp\/v2\/media\/24020"}],"wp:attachment":[{"href":"https:\/\/nurbaute.de\/en\/wp-json\/wp\/v2\/media?parent=13267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}